“Curls have a language of their own.”
Today, more than 60% of women have curly hair,
and no two curls are the same.
Whether yours are loose, classic, tight, or kinky,
Recommend the original curl expert, know what your hair needs.
Each curl has its own internal structure, which controls the shape and flow of your hair.
Ouidad identified the four different curl types — Loose, Classic, Tight, and Kinky — and developed a signature line of products that complement each type.
Because every curl needs the regimen that treats it right.
The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.